The Focus On Australia Campaign was created to capture the Covid-19-induced sentiment for local family businesses and Australian made products. Togetherness in social distancing became more precious than ever. This is why CR Surfacing aims to elevate this campaign to the next level, and create a community of independent optometry practices, where we share the same values, where members feel secure and supported. Provided a platform, where they can share their knowledge and learn from each other. Where it’s our exact independence and individuality that unites us.
Focus On Australia
Focus On Australia Campaign
CAMPAIGN FOR INDEPENDENT PRACTICES SUPPORTED BY CR SURFACING LABORATORIES.
In this time of dramatic change, people and businesses have an opportunity to reset and renew.
The demand for local goods and brands is growing. Consumers want to shop at closer neighbourhood stores (59% in May compared to 44% in March) and want to buy more locally sourced products. The net purchasing of consumers who are prioritising local and national brands has increased (from 19% to 23%), while the net purchasing of large global brands has decreased.
What will be provided as support?
The sentiment around supporting Australian businesses and locally made products has never been stronger. To help capture this emotion, CR Surfacing Laboratories has created the F.O.A Campaign, to assist consumers easily locate and identify Australian businesses and Australian made products. This campaign’s strategic direction is to provide marketing support and business development plan for the Independent Optometry Practices.
Image Library
You will have access to regularly updated online Image Library folder, that contains imagery, videos, banners and branded material for your practice.
Social Media
We provide you with social media support through content development to be used on your social media platforms.
Printed Merchandise
As part of the campaign we provide you with necessary printed merchandise for you practice.
We have the expertise to assist you in finding the best fit Point Of Sale for your practice. We offer high quality in house graphic design services to customise any requirement to suit your practice.
Email Marketing
You will have access to email newsletters with the promotional materials to build customer loyalty and educate about the products and ranges.
Training Materials
As part of F.O.A. campaign we produce regular high quality video content to educate dispensers of basic optics and CR product range.
We provide selling points for each product and useful up-selling techniques.
Online Forum
We have created a forum that is focused on sharing our knowledge and expertise in lens technologies and applications exclusive to Independent Optometry.
TV Commercial
With the purpose of securing all our businesses for now and into the future. CR Surfacing Laboratories has started our first TV Commercial-through WIN TV in July 2020. This is an industry 1st TV advertising campaign in Australian independent lens manufacturer and no doubt will generate a lot of interest in independent optometry practices. Our ‘’See Better’’ commercial is our 1st step of many in growing awareness around the benefits of supporting local Independent Optometry. Our data analytics shows a significant increase in searches for local independent optometry practices directly from CR surfacing website.
Our Happy F.O.A. Customers
– David, Victor Eye Centre
“CR Surfacing has been great to deal with and the support Todd gives us is second to none- he knows his stuff and nothing is too much trouble. We have always been well received when talking to anyone at the lab and likewise at the lab nothing is too much trouble. The lack of hype…
– Kosmac & Clemens Optometrists
For independent optometrists, high quality service and product are key components for maintaining a successful business model in the face of ever growing competition. We are fortunate that CR Surfacing have invested heavily in cutting edge technology, producing lenses of outstanding quality, right here in our own backyard. A tour of their laboratory was impressive…
— Fook Ning Chan, Waverley Vision Care
Independent Optometry has never been under greater pressure. From the market pressures of Corporate Optometry, challenging economic pressures balancing profitability and quality and now the effects of this global pandemic. In these times, I have found the staff, services and products of CRSurfacing to be a strong partner in navigating these turbulent times. The advantages…
— Elissa, Eyeconic Optometry
Our patients are extremely satisfied with the quality and turn-around time of their CR Surfacing lenses. Customer service staff are knowledgeable & quick to give answers to some of our trickier questions. We love that CR Surfacing supports independent Optometrists! https://www.eyeconicoptometry.com.au/
— Rebekah Bormann, Vision Eye Health
CR Surfacing provide great value for money, product and service. We are thrilled to be able to support an Australian Made and Owned business and our patients love that, too. CR Surfacing provide great support to us as an Independent Optometrist from great customer service and social media marketing.
— Martin Robinson; Martin’s Eyecare
Big shout out to all the gang at CR Surfacing and their Focus on Australia campaign. We jumped on board early and love the concept and the support for independent practices.
— Samantha Bushby; Berwick Family Eyecare
What a fantastic team! You are all such lovely people. Your unwavering support for us as practitioners, for our patients and our profession as a whole, both on an everyday basis and in such an important event as ICBO, is very much appreciated!”
— Kay Street Eyecare; (In relation to CR Surfacing volunteer team helping bushfire relief.)
What an amazing effort by our local lens laboratory, CR Surfacing!! This is one of the many reasons why we believe in shopping local and love that we provide our customers with Australian Made lenses. Great job team, you’ve done us proud.
— Kiddies Eye Care
Best lab and turnaround is amazingly quick. Thank you.
— Adrian Bell; Caloundra Vision
Providing jobs to locals and providing first class products for the Australian public. We love to say our lenses are Australian made!!!
— Dani Lev; Hampton Eyecare
CR Surfacing employs an amazing team which we all love to deal with. We can hear their smiling faces on the end of the phone ready and waiting to help us. Proud to say we use and support an Australian business.
— Liz Jackson; Visual Potential Optometrists
Now, more than ever, we need to support the companies who are making the best products here, employing Australians and supporting other Australian businesses and communities.
— Scott and Donna; Atomic Age Eyewear
The care and attention to detail from the laboratory to minimise the edge thickness, using blending, chamfering and polishing techniques is amazing.
— Stephen Naylor; Nepean Optical
The new Perfection series multifocal stands head & shoulders above anything i have worn before.