CR Surfacing has done it again… the live virtual launch event of our latest innovation was only streamed on the 30th of June, yet it already generated an enormous interest, as independent optometry practices booked out our Business Development Managers for six weeks ahead.
For the audience’s surprise, CR Surfacing announced, “this is not a new lens design”. The Australis is An Active Design System, where the lens develops around the patient’s individual needs, lifestyle and experiences. The offering is not a product. After all, we don’t even have a lens design until the Patient goes through the Australis Journey to develop a unique lens around them.
Nowadays, new lens designs appear on a market almost every year, introducing slight improvements on the previous generation’s portfolio. Innovation is one of core values at CR Surfacing, however, launching a new product for just the sake of innovation is against our principles. Our innovations must serve our vision to fortify the independent optometry market through premium quality ophthalmic lenses, exceptional service and trustful collaboration. So rather than simply bringing a new lens design to the market, we asked our clients, what they really need.
The optometrists spoke about the challenges of finding qualified optical professionals, managing a business, advertising, merchandising, monitoring performance, keeping the team motivated, training staff members, reducing remakes, troubleshooting and managing difficult cases.
And the concept of Australis was born.
The Australis concept is based on three pillars.
- The Product
- The Customer Journey
- The Practice Journey
Our dedicated Business Development Managers are here to assist you along the Australis Journey. If you want to know more about the lenses, click here, or are interested in becoming an Australis Expert
Australis Premium Lenses