CR Business Development Managers

CR Surfacing is represented in the market by a team of experienced Business Development Managers to support your business and strengthen the commercial partnership. Our BDMs are here to provide training and technical advice for your staff, assist you with troubleshooting and work together to develop business strategy plans. Please contact your local CR Surfacing BDM representatives for any questions.

National Sales Director. Tasmania & New Zealand BDM

Sasha Sergejew has been working with CR Surfacing Laboratories as National Sales Director in Australia for nearly 15 years, and  looking after Tasmania and the South Island, New Zealand. With over 40 years of experience in the optical industry, having worked both in manufacturing and retail settings, Sasha possesses extensive knowledge in optics, business management and customer relationships. In his free time, Sasha is a lover of the outdoors and is always planning his next great adventure in the wild.