CR Business Development Managers

CR Surfacing is represented in the market by a team of experienced Business Development Managers to support your business and strengthen the commercial partnership. Our BDMs are here to provide training and technical advice for your staff, assist you with troubleshooting and work together to develop business strategy plans. Please contact your local CR Surfacing BDM representatives for any questions.

Commercial Development Director

Sasha Sergejew has been working with CR Surfacing Laboratories  for nearly 15 years, Sasha has been with CR Surfacing for many years representing senior roles where he has developed significant networking and industry experience. Sasha will primarily be identifying new opportunities domestically and internationally, new product development, key account management, liaising with industry leaders and working closely with industry groups and bodies. With over 40 years of experience in the optical industry, having worked both in manufacturing and retail settings, Sasha possesses extensive knowledge in optics, business management and customer relationships. In his free time, Sasha is a lover of the outdoors and is always planning his next great adventure in the wild.

Todd Spencer

National Sales Manager
Todd joined CR Surfacing Laboratories over ten years ago.
 Trade qualified as an Optical Mechanic, with over 30 years industry experience, Todd also brings 25 years technical lens sales knowledge having worked for several large manufacturers nationally and internationally.

Possessing in depth understanding and formal qualifications in Business Management, Marketing, Sales, Problem solving know-how, Retail and Customer Service enables Todd to assist our valued clientele in partnering with CR Surfacing as their first-choice lens supplier. Todd has substantial time in lens and laboratory sales and has been currently active in state Business Development with CR Surfacing for over 10 years, his experience and suitability set an easy transition to the National position. Formally qualified in business, Todd will be working closely with the Senior Management team in leading sales responsibilities.